Latest News

Nokia's quiet comeback

Friday January 29, 2010

Who is the biggest noise in the mobile world? In what looked like a moment of hubris during his iPad keynote on Wednesday, Steve Jobs claimed it was Apple.

That raised eyebrows, because Apple has a tiny share of the mobile phone market, compared with Nokia. It may have reached around 2% by now, while Nokia has for many years had between 30 and 40% of the market. Ah, but Mr Jobs was talking about more than phones, he was chucking in laptops and iPods in his campaign to convince us that Apple is now a mobile business - and the biggest in the world.

But then came the latest figures from the Finnish company. Nokia's fourth-quarter figures appear to show that the wounded mammoth of the mobile world has come charging back. Revenues were still down on the previous year - most of the mobile industry will want to forget 2009 - but both sales and profits leaped ahead compared with the previous quarter. So sales were up 22% and profits almost doubled. More significantly, its share of the entire mobile-phone market was up at 39%, just short of its target of 40%.

News Source: http://www.bbc.co.uk

<< Back to news...